What we at PTIS foresee as 2012 packaging trends

  •  Package design moves up the corporate ladder as management sees how its perspective answers problems. It will take the "big-D," Holistic Designtm approach to deliver results.
  • More private brands go upscale. Packaging adds convenience and communicates value for high-margin items being added to the private brand mix.
  • Consumer thinking expands beyond "recyclable" as the synonym for eco-friendly or green. More consumers base buying decisions on what they see as excessive packaging.
  • The newest decision-making instant is the Zero Moment of Truth, the time before the shopping trip when consumers research products. That research is done on-line.
  • More packagers leverage open innovation to answer 2012's challenges. More often, they find answers existing or emerging technologies rather than new technologies.

Click here for the PTIS Management Update: Where packaging will go in 2012

 

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Use our resource center for insights and knowledge to meet your challenges. This collection of free materials covers key packaging topics.

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Events

2012 World Packaging Conference
 

New Strategies
for Packaging

On-line training for innovative ways to implement and manage packaging.

Go to the Packaging Education Alliance, our on-line training affiliate.