Retail Packaging workshop

Retailer initiatives drive new packaging solutions

Change accelerates as retailers see packaging as a tool to drive sales in a highly competitive retail environment. Packagers have to alter their thinking to meet retailer needs.

This one-day PTIS Solutions Workshop™ helps you learn:

  • How the new economy pushes retailers to accelerate packaging development
  • Ways to get ahead of the curve and push rather than react to cost-reduction efforts
  • Shopper behavior and how to increase the packaging’s impact in the store
  • How to develop packaging for specific channels
  • The importance of collaboration with retailers to satisfy your needs and theirs

You develop strategy and tactics to sell more from the shelf. It is a management tool that uses the PTIS Critical Information Download (CID)™ process to build an action plan. Here’s who the workshop can involve:

  • Marketing, brand managers and staff
  • Packaging and product development staff
  • Design professionals, including your agency
  • Top management to help them understand the process, too

In one day, your team develops an understanding of:

  • Retailers goals and challenges
  • How the shopper behaves in the store, and how they choose the package they put in the cart.
  • Changing channel directions—C-stores, drug, mainstream grocery, discount/mass merchandisers, and more. Learn how they shape your directions
  • Retail-ready packaging and how it can change your process
  • Private brand growth
  • The retailer’s take on sustainability and how to learn where retailers want to be in 12 to 18 months

Contact PTIS to see how we can fit the workshop to your needs:   Phone: +1-269-806-4566    This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Detailed agenda

We tailor the agenda to your needs. Here’s the core agenda that Fortune 500 companies have followed to sharpen their teams’ focus:

Kick-off sets the goals. It uses a PTIS Ice Breaker with the Critical Insight Download (CID) Process. Example - Q: What are the top 3 retail packaging challenges facing your company now and in the next three years?  8:30-9:15 am

How to get ahead of the curve with CID. Learn emerging directions of retailers. The new frugality. Understand tension between national brand and private brand products. Q: Identify two places where you need to focus effort on retail packaging. 9:15-10:00 am

Break 10:00-10:15 am

Shopper Trends and CID. Beyond the usual consumer actions, people have a specific set of traits as shoppers. How do they react at the First Moment of Truth in the store? How to deal with the focus on price. Q: Identify three opportunities where packaging can make a difference as shoppers encounter packages on the shelf. 10:15-11:00 am

The Well Curve and CID. How the Well Curve defines successful growth for brands and retailers. Using it to differentiate premium and value. Developing customer loyalty and private brands. Q. What three steps can your company take to integrate the Well Curve into product and package development? 11:00 -11:45 am

Lunch. 11:45 am -12:30 pm

Channel Trends and CID. Identify the key retail channels and how the differ. What is the impact on packaging and does channel-specific packaging make sense. Q: Identify the key distribution channels for your company. How do you identify channel needs? 12:30 -1:15 pm

Leading with Design Strategy and CID. Elements that lead to selection/deselection at the shelf. Scanning and visual approaches that break through shelf clutter. Integrating retail design tactics into overall design strategy. Q: Identify three design tactics that you are not taking full advantage of in gaining shelf impact and relate how you could use these to make a difference. 1:15 – 2:15 pm

Break 2:15-2:30 pm

Retail Ready Packaging. How the European model works. Using Walmart Canada as the test-bed in North America. Integrating structure and graphic design into secondary packaging. Q. Name at least three key elements that appeal most to retailers and how can you adapt them into your packaging? 2:30-3:15 p.m.

Develop a Press Release and “Elevator Speech.” Both actions are best practices to communicate the workshop’s accomplishments to others in the company. 3:15 - 3:45 pm

PTIS/Group review and summary

For more information:  Phone +1-269-806-4566   This e-mail address is being protected from spambots. You need JavaScript enabled to view it


About the presentation

The Workshop builds on PTIS proprietary research. You get unique insights and tactics. They are supplemented with secondary research, and all materials are current to 2010.
  • PTIS recommends either one full-day, or one-and-a-half days.
  • Your company provides the facility along with any refreshments and lunch.
  • PTIS provides the presentation with as many as 500 slides. The content can be modified to fit your time and group needs. PTIS can also customize to incorporate specific brand attributes and strategy components.
  • Presentation includes two PTIS instructors to present materials and facilitate Critical Insight Downloads.
  • Presentation includes a report on the workshop that incorporates the team notes on each CID along with key discussion points.
  • Each participant gets an electronic copy of the presentation slides and a licensed use of the slides. PTIS retains copyright to the materials it presents at the workshop.

Cost

  • One-day workshop with reasonable modifications to existing materials. Not more than 15 attendees: $9,500. Call to learn about further modifications, larger groups or other ways to customize to meet you needs.
  • Additional elements such as New Product Works facility and learnings can be added and priced separately.
Contact PTIS for details:    Phone +1-269-806-4566   This e-mail address is being protected from spambots. You need JavaScript enabled to view it

About the presenters

PTIS has a decade of business and packaging consulting experience. Its Principals and selected Associates trained in presenting and facilitating similar workshops lead the sessions. These PTIS Principals present the workshop, and PTIS brings in other Associates and subject matter experts who add value to meet your specific needs.

brian_wagner_100pxBrian Wagner, Principal, Packaging & Technology Integrated Solutions

Brian Wagner is a business and technical leader known for innovative solutions. He is a principal of Packaging & Technology Integrated Solutions, and he builds on more than 20 years of business experience. His career includes positions with Kellogg, Sara Lee, Multiform Desiccants, Carton-Craft Corp., Burger King, and General Foods. He entered the Michigan State University School of Packaging Hall of Fame in 2008. He was also recognized as a Western Michigan Business Review 2008 Thought Leader.

Brian's career spans packaging, business development, sales, marketing, and operations. His hallmark is developing and communicating practical solutions to complex problems. This process is driven by knowledge of consumer and retailer needs, and Brian has led cutting edge consumer insight programs and worked to drive new methods to quantify packaging’s value in the marketplace.

m_richmond_100pxMike Richmond, Ph.D., Principal, Packaging & Technology Integrated Solutions

Mike Richmond is a strategic business and technical leader with 25 years of experience. He co-founded PTIS in 2000, building on experience with Kellogg, Kraft, and Michigan State University. At Kellogg, Mike developed and started up departments including Technology Discovery and Global Packaging Innovation. Mike was instrumental in developing and implementing strategic plans and programs nationally and globally for both Kraft and Kellogg. He led the research and development component of strategic sourcing at both companies, resulting in millions of dollars in savings.

In addition to strong vendor knowledge, Mike has brought new consumer and trade focus to the development of superior solutions to packaging problems globally. He also  is an expert in benchmarking and best practices. Mike has completed executive business programs at both Harvard and Thunderbird and is currently a member of the Board of Directors for Alliance Foods.

Anne Bieler, Associate, Packaging & Technology Integrated Solutionsbieler_newest_200px

Anne Bieler is a retail packaging expert with over 25 years experience across Packaging and Technology Integrated Solutions (PTIS) and Cryovac/Sealed Air.She is a speaker at conferences and workshops providing insights into how and why packaging is driving growth in new retail channels, category concepts, and private label. She also is an author of special interest publications for a number trade associations and MultiClient studies, including Retail Driven Packaging published by Packaging Strategies.

Anne has provided marketing and technical expertise to major Food manufacturers, Consumer Product and meat processors as well as food retailers, and foodservice companies. She has worked with leading packaging companies and marketers to develop business opportunities and assess new packaging technologies.

For more information:   Phone +1-269-806-4566    This e-mail address is being protected from spambots. You need JavaScript enabled to view it