What we at PTIS foresee as 2012 packaging trends

•  Package design moves up the corporate ladder as management sees how its perspective answers problems. It will take the "big-D," Holistic Design^tm approach to deliver results.
• More private brands go upscale. Packaging adds convenience and communicates value for high-margin items being added to the private brand mix.
• Consumer thinking expands beyond "recyclable" as the synonym for eco-friendly or green. More consumers base buying decisions on what they see as excessive packaging.
• The newest decision-making instant is the Zero Moment of Truth, the time before the shopping trip when consumers research products. That research is done on-line.
• More packagers leverage open innovation to answer 2012's challenges. More often, they find answers existing or emerging technologies rather than new technologies.

Click here for the PTIS Management Update: Where packaging will go in 2012