This tool is considered a more relevant brainstorming technique and process for running workshops. In order for participants to maximize the value from presented material, the duration should be no longer than 15 - 20 minutes, followed by an opportunity to capture and discuss relevant insights. The CID process provides quality ideas that are actionable now and can turn ideas into margin building projects very quickly. This facilitated process can deliver numerous prioritized tactical and strategic projects and programs to the organization.