Packaging Design

PTIS has over 40 years of experience developing and delivering consumer preferred packaging. We bring together some of the best creative mind and talents to help us deliver commercializeable packages that are consumer differentiated, cost optimized and retail minded.

PTIS Design Services: Consumer Insights, Concept Boards, Channel Insights, Sketches/Illustrations, Supply Chain Insights, Prototypes Protocepts, Brand Equity, Renderings, Relevant Ideation TM, 3D CAD

Packaging is part of an integrated solution, where the product = product + package + equity + services. Packaging can be viewed as a product delivery system, and in many cases the packaging is the product. In the consumers mind they purchase and repurchase the entire experience. Understanding this dynamic is critical, and PTIS knows how to do it. PTIS considers the entire value chain and intellectual property (IP) protection in all we do.

PTIS package development approaches include

  • “Clean Sheet” Development - For new products, to revitalize existing products or to target cost optimization without sacrificing critical brand elements. While we apply fresh eyes and thinking, we will also apply the PTIS Dredge & Harvest™ process to efficiently identify and build on your ideas of the past. PTIS clients have realized successful designs as well as improved production and process ideas.
  • “Search and Reapply” - Identifying already commercialized packages from another category…not everything has to be invented from scratch. The search and reapply approach can bring speed to market, and IP value. PTIS Technology Scouting™ can be a valuable tool in this process.

Whether we can help with Clean Sheet or Search and Reapply, our clients realize winning packaging solutions from idea through commercialization. Depending on the need, we can apply one or more of the 30 plus PTIS Tools to deliver the best results to our clients.

With our experience and processes we provide ideas, concepts, consumer identified needs, consumer tested concepts, sketches/illustrations, concept boards, models and protocepts, 3-D CAD drawings with capability to upload to a secure website for viewing by the client and research partners, or presented as flat panel mockups for focus groups. The viewing module can also be made available to the client’s research partners for use online for quantitative surveys. The viewing module will allow research participants to view the package shapes in 3-D and allow them the ability to rotate the shapes to view the concepts at a variety of angles.

A compelling product developed in tandem with a well-conceived integrated packaging solution is one of the most powerful marketing tools available to you.

Contact PTIS to help you deliver winning packages for your new and restaged products.

Take a look at some of our articles to better understand how we approach the value of packaging.